Paths of Light: A Fusion of Art and Design

Francisco Elias & Nelson Fernandes Redefine DVD Packaging

In a world where digital media dominates, the 'Paths of Light' DVD box by Francisco Elias & Nelson Fernandes stands as a testament to the power of physical design. This article explores the unique properties and creative process behind this award-winning design.

Francisco Elias and Nelson Fernandes, both renowned for their innovative design approaches, have created a DVD box that transcends the ordinary. The 'Paths of Light' DVD box is a tribute to the short animation by visual artist Nelson Fernandes, also known as Zina Caramelo. The design was inspired by the natural world, with the packaging resembling a piece of wood plucked straight from the forest and moulded into a DVD case.

The exterior of the box features intricate lines that mimic the growth of small trees, contributing to its naturalistic aesthetic. This design is a stark contrast to the typical plastic DVD cases of the 1990s, which often included a simple paper package to explain the contents inside. The 'Paths of Light' DVD box is not just a container for the animation, but a piece of art in itself.

The creation of this unique design involved a combination of laser printing, cutting, and collaging techniques. The process began with a single wooden plank, which was then transformed through a series of mechanical and manual stages. The mechanical stage involved cutting and laser printing operations to produce six different pieces, while the manual stage involved collage techniques, a drying period, and a sandpaper finishing to create the final version. Each box is unique, reflecting the individual care and attention that went into its creation.

The 'Paths of Light' DVD box is not just a testament to the designers' creativity and technical skills, but also their commitment to sustainability. The use of wood as a primary material reflects a conscious effort to reduce reliance on plastic and promote more environmentally friendly design practices.

The design has been recognized for its innovation and aesthetic appeal, winning the Platinum A' Packaging Design Award in 2014. This prestigious award recognizes world-class, exceptional, and highly innovative designs that contribute to societal wellbeing and push the boundaries of art, science, design, and technology.

In conclusion, the 'Paths of Light' DVD box by Francisco Elias & Nelson Fernandes is a shining example of how design can blend form and function to create a unique, sustainable, and aesthetically pleasing product. It serves as a reminder of the power of physical design in a digital world, and the potential for design to inspire and evoke emotion.


Project Details and Credits

Project Designers: Francisco Elias & Nelson Fernandes
Image Credits: Photography by Nelson Fernandes Digital treatment by Francisco Elias
Project Team Members: Francisco Elias (Graphic designer/Art director) Nelson Fernandes (Product designer/Art director)
Project Name: Paths of Light
Project Client: Francisco Elias & Nelson Fernandes


Paths of Light  IMG #2
Paths of Light  IMG #3
Paths of Light  IMG #4
Paths of Light  IMG #5
Paths of Light  IMG #5

Read More on Design Radiant